Rachelle and Tim Goering joined the Woodstock Market family in the spring of last year with the launch of their company Beyond the Mossy Tree. Tim constructs the canvases, so to speak, of the art that Rachelle creates on rustic and often reclaimed wood.
Beyond the Mossy Tree's one of a kind designs have attracted quite a following in ten short months.
WM: We have our favorites of your designs. Your regular customers each have their favorites too. Can you pick a favorite of your designs?
Rachelle: Oh, that’s tough. Each design is special to me for its own unique reason, but if I had to choose I’d say I have two favorites. The FAMILY piece was the very first one I ever designed to sell. I loved it then and I still love it every time I paint it. My other favorite would be the Psalm 37 piece. Inspired by my niece, Lauren, it just makes me smile.
WM: Beyond the Mossy Tree is asked to create custom pieces for customers frequently. Tell us about the types of occasions your pieces are commissioned to mark.
Rachelle: I’ve had the pleasure of making pieces for weddings, anniversaries, new babies, graduations, new beach houses, old lake houses, and just about everything in between. It’s fun getting a sneak peek into a customer’s life in order to create a one-of-a-kind piece for them. One of my favorites to do was an anniversary piece which featured the lyrics of a song the husband had both written and sung at their wedding. It was special. As much as I love doing the commissioned pieces for celebratory occasions, I am also deeply honored to have done quite a few memorial pieces as well. Creating art based on loss is emotional, but I am so thankful for even a small opportunity to walk beside families and hopefully be an encouragement to them during their time of grief. I pray the pieces I make will point others to the comfort offered only by the Great Physician.
WM: You've created a number of pieces for small businesses in the area. Tell us about where your art can be seen around town.
Rachelle: Yes, some of our most challenging but fun projects have been pieces commissioned by local small businesses. Our biggest piece to date is a huge 8’ by 5’ piece completed last summer for Righteous Que – a BBQ restaurant at the corner of East Piedmont & Roswell Rd in East Cobb. We jokingly call that BTMT corner because right across the street from Righteous Que is Smallcakes, a cupcake shop which also commissioned a large piece to serve as their store’s branding focal point. These pieces are HUGE so I would be remiss not to mention that my husband, Tim, is the muscle behind BTMT. Without his engineering, construction, and installation skills, these projects would never happen.
Beyond the Mossy Tree has also been commissioned for projects by Kandrac & Kole Interior Designs, Inc., named just last month as one of Atlanta’s top twenty interior design firms. Most recently, we worked with them on a particularly fun project designing mirrors for Mimi & Emma’s, a mobile boutique. Who knew a Winnebago could be elegant?!
WM: Beyond the Mossy Tree does a great job of utilizing social media. Particularly Facebook. What does that extra engagement offer small businesses and their customers?
Rachelle: We love using Facebook to “socialize” with our customers and Facebook makes that so easy with comments, tagging, and messaging. We also LOVE when customers share photos of BTMT pieces in their homes and tag us in the photos. It’s fun to see where our pieces find a home. Plus…..our favorite part about Facebook is GIVEAWAYS & FLASH SALES. We’ve always done monthly giveaways, but flash sales are kind of new. We offer a specific piece (or two) at a special sale price, you email your order during the sale, and then you pick it up at the store later. They’re lots of fun and they’re only for our Facebook fans so if you don’t follow us on Facebook, that’s one good reason to start!
Oh, we’re also on Instagram but are just getting the hang of it. So for customers that LOVE Instagram, follow us there and help us learn the ropes!
WM: Due in part to your series of posts on your blog in honor of National Adoption Day last fall, many people know Beyond the Mossy Tree sprang out of your family's adoption journey. People will have to read the full post to know the effect your daughter's adoption has had on your family and particularly your son. But we want to hear your explanation of the effect art can have on a heart as it processes a beautiful gift or even a loss.
Rachelle: Oh, wow. This one is tough because art means something different to every person. To me, art can express sadness, share joy, provoke thought, challenge sensibilities, or capture the essence of single moment – whether beautiful, painful, or both. I think what I love about what I do is that it uses literary art – letters, words, and thoughts - to create visual art – forms, color, and texture. I think they both speak to my soul – literary art (particularly scriptures) leading me to focus on the purpose of my life and visual art appealing to my emotions, moods, and experiences. It’s a perfect blend. And the wood canvas……I just LOVE it!
WM: What can customers look forward to in 2014 from Beyond the Mossy Tree?
Rachelle: We’re so excited and thankful for the opportunity to be doing this! 2013 has been such a surprising blessing. Going forward, we are working on the launch of our all new website complete with online shopping and shipping to friends who aren’t able to visit one of our retail locations. In the meantime, we’re planning our first ever email coupon offer so be sure to sign up for our emails to get the scoop on coupons and upcoming sales. You can sign up via our facebook page or send an email to firstname.lastname@example.org. Of course we’ll still be running occasional flash sales on our Facebook page too!
Oh, here’s one teaser though……be on the lookout because in the next few weeks, you’ll be seeing BTMT on more than just the walls!
Thanks, Rachelle! You can find Beyond the Mossy Tree in our store on Aisle 3 and you can find them on the web at www.beyondthemossytree.blogspot.com.